Use Otterly
Use Otterly when you want a ready-made dashboard for monitoring AI search and visibility workflows.
Otterly is a strong fit when a team wants a finished AI visibility dashboard. Kiodo is for teams that want AI visibility checks, competitor comparison, citation tracking, and reports as an API they can plug into custom workflows.
Use Kiodo when AI visibility should become part of your own workflow: an internal tool, a customer dashboard, an agent pipeline, or a scheduled report.
The baseline AI visibility features are table stakes. The main difference is whether the workflow lives in a static dashboard or inside your own product, agents, and internal tools.
| Capability | Otterly | Kiodo |
|---|---|---|
| AI visibility checks | [x] Included | [x] Included |
| Competitor comparison | [x] Included | [x] Included |
| Citation/source tracking | [x] Included | [x] Included |
| Marketing reports | [x] Included | Build as dashboards, exports, scheduled jobs, or agent outputs |
| Primary interface | Dashboard-first product | API-first infrastructure |
| Workflow control | Use the platform workflow | Build custom workflows around your data, prompts, agents, and teams |
| Developer integration | Secondary to the product UI | HTTP API, scripts, queues, backends, and MCP for Search/Contents/Answer/Usage |
| Cost model | Pay for the platform | Pay for credit-based API usage and productivity |
| Output ownership | Reports inside the product | Structured JSON you can store, inspect, score, and re-rank |
Use Otterly when you want a ready-made dashboard for monitoring AI search and visibility workflows.
Use Kiodo when you need AI visibility signals as API infrastructure for custom products, internal agents, reporting jobs, and source-level analysis.
Review the AI Visibility API, pricing model, and workflow examples before deciding whether to buy a dashboard or build your own workflow.
Kiodo can power a dashboard, but it is not limited to one. Teams use the API to build dashboards, scheduled reports, customer-facing features, and agent workflows.
Yes. Marketing teams can still get AI visibility checks, competitor comparison, cited source tracking, and reports. The workflow is built on top of the API instead of locked inside a fixed dashboard.
Use an API when you want custom workflows, product integration, agent access, structured output ownership, and credit-based usage instead of a fixed platform workflow.